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Every few weeks, we've decided we're going to sit down and grill a member of the Go Ape family.

Not literally on our barbecue. We want to get an idea of what they do and why they love their job at Go Ape. Next up is Jerome Mayhew, Managing Director.

WHAT'S IT LIKE BEING THE MANAGING DIRECTOR OF GO APE, THE UK'S NO.1 FOREST ADVENTURE?

I am lucky enough to have a fantastic job, something that I try and remind myself of when I go to work each day. The business is based on offering our customers the kind of things that we enjoy doing ourselves. It is easy to sell activities that are, inherently, fun and engaging. You must need to be a real pro to sell boring stuff. My time is mainly divided between helping to deal with the day to day problems that any business throws up, visiting the tribe at the 28 locations in the UK and 7 in the USA, and thinking about what we should be doing in the next few years. We have a great team that is more than capable of running the business, so I see my role as delegator in chief!

WHAT DRIVES YOU?

Like a lot of the team at Go Ape, I have a huge pride in the business. This is something that we have created. In that sense it's a bit like a baby. I have a fierce desire to see Go Ape grow and succeed. Like a baby, it has already grown to become a being in its own right. I would love to help it to grow up and reach its full potential as a fantastic provider of all sorts of adventurous activities, encouraging more and more people to live life adventurously.

WHAT WORDS OR PHRASES DO YOU MOST OVERUSE?

Being "two steps better" gets more than its fair share of use and "if it was easy everyone would be doing it" sounds very familiar as well.

WE HOPE THESE LITTLE INSIGHTS WILL HELP YOU GET TO KNOW US A LITTLE BETTER.