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Top 10 Adventures Children Are Missing Out On

  • Sophie
  • 29th July 2015
Closeted-Generation-Survey-Results

The results are in...and they're not good.


We recently conducted a survey of 2,000 British Parents to find out how they'll be spending time with their children this summer. Shockingly, we found that the average child will spend over 86 hours in front of a screen - leaving less time for exploring the great outdoors.

What's more we discovered that children will be missing out on traditional adventures in favour of watching TV and playing computer games.

Here's the top 10 adventures children will be missing out on:

1. Traditional outdoor activities, like making a daisy chain and bird watching (49%)

2. Building a den (42%)

3. Flying kites (41%)

4. Climbing trees (37%)

5. Fruit picking (33%)

6. Skimming stones on a lake (29%)

7. Planting their own seeds (26%)

8. Playing in open space and woodland (25%)

9. Searching for insects (25%)

10. Pond dipping or paddling (23%)

Whilst the results make for sad reading, there's light at the end of the tunnel with 77% of parents stating they would prefer their children to spend more time outside than they currently do.

We've got the answer!

Join Go Ape and Ben Fogle with our #ShareAdventure campaign! Many parents are at a loss when it comes to planning family trips or summer activities for their children - which is why we created our inspirational adventure portal. It's jam-packed with real-life adventures from people across the UK to help you make this year your Summer of Adventure.

Go on, visit #ShareAdventure, be inspired, and WIN amazing adventurous prizes.

For more information on our #ShareAdventure survey, click here.

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