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Doing Business a better way

Founders Rebecca and Tristram Mayhew announced on 23rd October 2021 that 90% of Go Ape shares will be transferred into an Employee Ownership Trust, for the benefit of all current and future employees. The remaining 10% of the business will be retained by Rebecca and Tristram.

Since founding Go Ape in 2002 the proudly independent company has experienced ‘tree-mendous’ growth. Nearly 20 years on they have built a multi-award winning forest adventure business with 35 locations across Britain. It welcomes over a million customers a year and employs a team of a thousand in the UK. Go Ape has also branched out across the pond, operating in 16 states in America. 

"Go Ape has always felt like part of our family. We knew deep down we would never be comfortable selling the business to investors."

Rebecca Mayhew, Founder
Tristam & Rebecca Mayhew

"We wanted Go Ape's employees to own and control this great company we are all so proud of."

Tristam Mayhew, Founder

What does it mean for our employees and customers?

 

Go Ape's tribe of employees are the people most passionate about the company and its values, the best custodians of them for the customers and employees of today and tomorrow, and best positioned to achieve success necessary to promote our values. They are the people who should also reap the rewards for their hard work and dedication.

The benefit to our customers is that Go Ape will remain true to our core values and continue creating adventures and encouraging everyone to live more adventurously. Something we are very proud to have been doing since 2002.

Together we will continue to grow the business for the benefit of our employee co-owners, customers, environment, communities and partners.

 

“It feels a bit cheesy to say I feel like part of the Go Ape family, but nearly 18 years ago, I bought in to the values and the culture that Tris and Becs created, and I've never looked back."

sarah adcock,
Customer Experience manager & co-owner

“Tris and Becs have transferred the ownership of Go Ape to those that truly care about its’ values and future. Together we will continue to grow the business for the benefit of our employee co-owners, customers, environment, communities and partners."

nick hall,
managing director & co-owner

“Go Ape has employees that are passionate about what we deliver and all want to strive to be the best we can, and employee ownership lends itself perfectly towards this."

nick mallet,
commercial site manager at go ape dalby & co-owner

Get to know Go Ape