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pride in our tribe

Our team are what make us special. They're what make us stand out from the pack. Scattered across the UK in every pocket. Each with their own quirks. Each with their own differences. Life would be SO dull if everyone was the same right?​

That's why we want to do everything in our power to be an inclusive and diverse bunch here at Go Ape. An environment with total freedom to be you. Without judgement. Without prejudice.​

We want our team to grab life as the extraordinary adventure it is. And we're determined to make sure everyone has an equal chance. To be able to express themselves. To thrive. To be brave. No matter who they are, where they're from or what adventurous path they choose to take.​

People are at the heart of what we do. It’s central to the Go Ape experience – that sense of ‘Tribe’. It’s a foundation that we continue to build and a community that we consciously want to grow. It’s a group of like-minded folk who look after each other and our beautiful planet. ​

Go Ape is about creating meaningful connections. Memories. Experiences. All that will enhance and enrich people’s lives. And our people play a huge part in that. That’s why we're serious about every single one of them. Our extraordinary team. Our co-owners. Our Tribe. ​

Co-owner stories

What we've achieved

Over the last 3 years, we have made big improvements to our Equality, Diversity, and Inclusion (EDI) initiatives to support our LGBTQIA co-owners, some of which include:


  • Relaxed dress code with no uniform in support functions, so everyone can turn up to work in whatever attire makes them feel comfortable. Yes, that even means PJs and slippers.
  • Internal learning library updated with an EDI section.


  • Voluntary addition of preferred pronouns to email signatures.
  • We launched our first diversity monitoring survey to build a more accurate picture of the makeup of our teams at Go Ape.


  • EDI training for all co-owners at Go Ape.
  • Well-being hub full of content and resources, including links to charities such as Stonewall and guides on coming out.


  • Enhanced the EDI matters section on our website to make our internal thinking and policies around the subject visible and clear to our co-owners, potential co-owners and customers.
  • Partnered with an external EDI consultant to help us to evaluate our existing culture and prioritise changes we need to make.
  • Voluntary addition of preferred pronouns to our shiny-new name badges.

A year-round celebration

Proud to Celebrate Pride

At Go Ape, we believe that everyone should be able to enjoy the great outdoors, regardless of their sexual orientation or gender identity. That's why we celebrate Pride every single day.

We know that there is still a lot of work to be done to create a truly inclusive world. That's why we are committed to having uncomfortable conversations and fostering ongoing reflection to raise awareness and improve.

Here are some of the ways we will celebrate Pride over the coming year:

  • Pride of place: The LGBTQIA+ flag will be displayed in all Go Ape cabin windows by the end of June 2023. Everyone is welcome, all the time.
  • LGBTQIA+ Awareness training: We are organizing LGBTQIA+ Awareness training for the entire cohort of managers at Go Ape this year.
  • Continued conversations: We will continue to have conversations with our LGBTQIA+ community to understand what is important to them and how we can improve.

We believe that these actions will help to create a more welcoming and inclusive environment for everyone at Go Ape. We are proud to celebrate Pride and we are committed to making a difference.

Let's get Social

Have a gander at what our tribe of co-owners have been getting up to at site!



Employee Ownership at Go Ape

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Go Ape employee ownership