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"END is not the end. In fact, E.N.D is 'Effort Never Dies' and if you get NO in an answer, then remember N.O is 'Next Opportunity.' Always be positive." - A.P.J Abdul Kalam.

Ever get the feeling you're not going anywhere? Worse still, that you're just going around in circles? You feel like you've been putting in the time and effort required but somehow, your goal is still so far away that it almost seems unattainable...

So what do you do? Do you throw in the metaphorical towel and call it a day? Do you accept failure and move on? Do you start setting yourself small, simple goals that you know you can easily achieve?

No, to all of the above! Do you know what's worse than trying and failing? Not trying at all! The end is never truly the end, so long as your effort never dies. So long as you remain dedicated and determined, you're guaranteed to see results!

GIVING UP ON YOUR GOALS ULTIMATELY MEANS GIVING UP ON YOURSELF - IT MEANS GIVING UP ON YOUR AMBITIONS AND YOUR DREAMS.

It's a harsh fact, but a true one nonetheless. Coldplay sang it, and we'll

Kim-Climbing-the-Cargo-Net

say it: if you never try, you'll never know. And if you never try, you'll never grow!

Effort requires two simple things from you: persistence and positivity! Persistence means you keep going when times are tough, when your work is challenging and you're struggling to see the (also metaphorical) light at the end of the tunnel. Persistence involves you erasing phrases like "can't", "won't" and "I'm unable to" from your vocabulary and instead saying things like, "can" "I will" and "I'm able to, no matter how long it takes!"

POSITIVITY, FOR ITS PART, REQUIRES YOU TO CHANGE YOUR MIND-SET SO THAT YOU SEE ALL FAILURES NOT AS FAILURES, BUT AS OPPORTUNITIES TO LEARN, GROW AND DEVELOP.

It might not seem that way, but there are in fact positives to all situations. If you're given 'no' as an answer, what you need to remember is that N.O stands for 'Next Opportunity'! If someone says 'no' to your services, there'll always be someone else interested in what you've got to offer. If you're turned down from a job position, there will always be an opportunity to interview for another role!

Effort requires you to give up giving up. So, a project hasn't gone as planned. Instead of letting it take a hit on your self-confidence and productivity, see it as a way to improve in the future. Accept it, learn from it, and do it better the next time around.

So long as you're willing to put the effort in, the 'end' will never truly be the end!