The 'Closeted' Generation. First You'll Be Shocked Then You'll Be Inspired
It's official, the summer holidays are here, and with it a world of endless possibilities to seek adventure and enjoy family time together.
Or at least that's what we thought...
We wanted to know how families tackle technology and embrace the outdoors so we asked 2,000 parents from across the UK how they spend their family time together. You won't believe what they said.
1) Over one fifth (22%) admitted that they regularly put their child in front of the TV or a games console because it's easier
2) 49% of all parents admitted to feeling guilty about allowing their child to have too much screen time
3) Over half of parents (51%) worry that their children are having less traditional play-time experiences such as climbing trees, building a den or going to the park
4) 49 per cent of all British parents surveyed felt their children would class 'play-time' as watching TV and playing on computer games, rather than participating in outdoor activities
5) Over a quarter of British parents (26%) do not place a limit on the amount of screen time a child has per day with 48 per cent admitting to allowing their child extra 'screen time' to simply keep them occupied
I think you'll agree, the results make for unpleasant reading.
The study also found that this generation of children will astonishingly spend the equivalent of 3.5 days solid in front of a screen during the summer holidays - that's 86 hours and 40 minutes that could be spent playing outdoors!
Sadly, traditional activities like making daisy chains, flying a kite, and fruit picking are at risk of becoming obsolete with the study showing that British children are less physically active than their parents were by over an hour per day.
What can we do about the 'Closeted Generation'?
The results of the study weren't all doom and gloom with a clear desire amongst modern-day parents to spend more time having adventures together. Over three quarters of parents (77%) said that they would prefer their children to spend more time outside than they currently do.
We asked ourselves, what obstacles are families facing that's preventing the future generation from enjoying more time together outdoors? With only one in ten parents believing it's not safe for their children to play outside, and 49% feeling guilty about too much screen time we found that access to ideas is a fundamental barrier.
Six in ten (65%) parents admitted that they need to make the effort to partake in outdoor activities with their children. Most already understand the effects of too much screen time, with 42% of parents expressing concern over the negative impact on children's imagination from over-exposure to TV, video games and smartphones (reportedly at least 2 hours 4 minutes a day during the summer break!).
With our study revealing that parents want their children to partake in more outdoor activities but are at a loss when it comes to planning family activities, we decided that something needs to be done to inspire families across the UK. That's why we launched the #ShareAdventure campaign - and created a portal that showcases real-life experiences and adventures.
Supported by Ben Fogle, writer, broadcaster and father of two, the TV personality commented;
"I do worry that today's generation of children are at risk of losing their sense of adventure. It is clear from the study by Go Ape that many parents need to do more to encourage their children to play outdoors. The prospect of future generations having no interest in flying a kite or climbing trees is a frightening thought. I hope parents act on this and get their children outside this summer."
NOW is the time to SEEK ADVENTURE
Don't resort to allowing extra 'screen time' this summer to keep your children occupied - like 48% of the parents in our study. Visit the #ShareAdventure portal and get inspired for your next adventure this summer with your family. It's packed full of real-life ideas from people across the UK that will help you share adventure - not screens.
Want to know more? View the unbelievable results here.